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✨Designed and oversaw the execution of multi-touch demand creation programs, based on both inbound and outbound tactics, that drove pipeline creation and revenue growth.

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✨Built-out a scalable demand generation function that drove predictable pipeline activity.

Demand Generation

Drove and accelerated pipeline growth

  • Managed acquisition, nurturing & retention

  • Planned, executed and measured multi-channel campaigns.

  • Designed ans executed Inbound marketing programs (SEO, social, email, content marketing)

  • Implemented outbound marketing initiatives (paid acquisition, automated outbound campaigns, content syndication, events, partnerships, ABM)

  • Performed CRO (Conversion rate optimization) across the marketing & sales funnel

  • Oversaw lead management across B2B revenue lifecycle including lead assignment and lead scoring.

  • Developed account-based marketing programs to help land or expand key accounts. Experience with ABM technologies and platforms.

  • Led scalable channel marketing campaigns: drove results-based programs aligned to distributors and strategic partners

Marketing Operations

Improved operational processes and reporting 

  • Measured effectiveness, performance and ROI of marketing spend

  • In-depth knowledge of marketing technologies: automation tools, CRM systems, ABM technologies, AI/Buying-intent and data analytics platforms.

  • Performed full-funnel performance marketing & growth levers analysis.

  • Reported on funnel measurement and velocity, ROI analysis, customer lifecycle analysis

  • Managed budgets and reporting on ROI

  • Built reports and dashboards to monitor lead gen activity.

  • Provided recommendations and led cross-functional projects to improve operational processes and reporting

Marketing Strategy

Designed strategy of global marketing programs that captured and nurtured leads

  • Designed and executed global marketing strategies and campaigns across EMEA, Americas, APAC

  • Defined target audience segments, buyer personas, and customer journey maps.

  • Created content marketing strategy, oversaw creation and promotion content tailored to verticals, personas, user segments, ICPs.

  • Made data-driven decision in regards to allocating marketing spend.

  • Maintained a feedback loop between sales & marketing, product and customer success

  • Evaluated, selected and managed outside vendors

  • Provided cross-functional leadership and drive discussions on key issues on sales pipeline and revenue-generating initiatives especially with Sales, Sales Operations, Product Marketing, and Customer Success.

  • Ensured brand and messaging are consistent and effectively conveyed throughout all demand generation efforts globally.

  • Performed customer research 

  • Executed customer marketing campaigns to increase engagement/adoption and retention.

  • Monitored industry trends, best practices, and emerging technologies 

Digital Marketing

Developed integrated paid and organic programs that significantly increase the marketing databse

  • Determined the most effective digital channel mix.

  • Managed relationships with digital agencies and external partners

  • I gained hands-on experience with the following channels: 

    • SEO

    • PPC

    • Social media marketing

    • Email, marketing automation

    • Content marketing

    • Inbound marketing

    • Content syndication

    • Affiliate marketing

    • Influencer marketing

    • Sponsorships/Partnerships

    • Events

    • Display Advertising

    • CRO

    • A/B testing

    • Web analytics

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