About me
My name is Sandra! I bring over 15 years of marketing experience and have a deep expertise in a full range of marketing functions including traditional and digital marketing.
The past 10 years, my experiences have been focused on driving demand generation programs for B2B global tech corporations through the implementation of marketing programs that grew leads, pipeline generation and revenue.
I led the global demand generation efforts and implemented digital marketing campaigns through a variety of channels and medium (such as email marketing, PPC channels, retargeting, SEO, digital channels, content syndication, events, and webinars, social, content…) to raise awareness and generate high quality leads. I focused on activating and nurturing our audiences, internationally, and across a variety of industries and I owned marketing performance metrics such as website, PPC, email data, funnel conversion, marketing sourced/influenced pipeline, pipeline velocity, revenue, ROI.