top of page

About me

My name is Sandra! I bring over 15 years of marketing experience and have a deep expertise in a full range of marketing functions including traditional and digital marketing. 

The past 10 years, my experiences have been focused on driving demand generation programs for B2B global tech corporations through the implementation of marketing programs that grew leads, pipeline generation and revenue. 

I led the global demand generation efforts and implemented digital marketing campaigns through a variety of channels and medium (such as email marketing, PPC channels, retargeting, SEO, digital channels, content syndication, events, and webinars, social, content…) to raise awareness and generate high quality leads. I focused on activating and nurturing our audiences, internationally, and across a variety of industries and I owned marketing performance metrics such as website, PPC, email data, funnel conversion, marketing sourced/influenced pipeline, pipeline velocity, revenue, ROI.

Tony Alavarado

VP Business Development 

RATP Dev / Open Loop New York

“"Sandra is a very passionate about her work, team player, knowledgeable professional that always comes through when you need her. She has been an invaluable resource for me during my time as head of the commercial team at Open Loop/RATPDev, she had a major impact on the marketing branding of a new product in a new city. She knew of how each type of online marketing channel – from social media to SEO –  played its own role in achieving the company’s short term and long term goals.  She developed an in-depth, effective digital marketing strategy that identified which tactics were important in achieving the company’s goals. She Understood how to track and achieve KPIs. She produced measurable marketing campaigns that achieved the company’s goals.  She is a very skilled professional with a high level of commitment! "."
bottom of page